GVC Holdings, the global sports betting and gaming group, is pleased to announce that Danske Licens Spil (“DLS”), one of the largest betting and gaming organisations in Europe, has joined its international online bingo network.
Through the new integration DLS will join GVC’s high liquidity bingo network that already includes leading brands Foxy Bingo, Cheeky Bingo, Ladbrokes and Coral. Via GVC’s unique proprietary technology platform, DLS bingo players will also gain access to GVC’s market-leading portfolio of gaming content which includes premium titles from third-party suppliers as well as exclusive games developed by GVC’s in-house development studios, embedded in the bingo game window.
GVC – and previously bwin.party, the business acquired by the Group in 2016 – have supplied online gaming and poker content to the state-owned World Lottery Association (WLA) member DLS since January 2012, when the Danish market first regulated.
Commenting on today’s announcement, GVC’s Head of B2B, Jussi Halme said:
“We are delighted to expand our long-term partnership with DLS and welcome their players to our international bingo network. Combining GVC’s technology and global scale with Danske Licens Spil’s unparalleled position in Denmark creates a vibrant community with large jackpot prizes for Danish bingo players.”
Søren Schneider, Director of Product Management, Gaming at Danske Licens Spil said:
“Our partnership with GVC has played a key part in retaining our lead in the Danish gaming market since its liberalisation in 2012. Introducing bingo alongside the strongly performing casino and poker cements our strong position in the market and ensures, that our customers have access to the broadest selection of content possible.”
Valentin Micu, GVC’s Head of Bingo Product added:
“Our team has developed a bingo product that delivers genuine stand-out in the Danish market and we look forward to helping DLS grow their business long into the future. We have ambitious plans for what, we are confident, is the market-leading bingo platform, leveraging GVC’s unique combination of innovative technology with the best talent in the industry.”
About GVC Holdings PLC
GVC Holdings PLC (LSE:GVC) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group is tax resident in the UK with licenses in more than 20 countries, across five continents.
