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FTC Approves Final Administrative Consent Order with Marketer of Product Falsely Claiming to Prevent or Treat COVID-19

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Following a public comment period, the Federal Trade Commission has approved a final administrative consent order settling charges that a California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, made baseless claims that it can treat, prevent, or reduce the risk of COVID-19. According to the FTC’s April 2020 administrative complaint,

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