Delicious, creamy, rich and golden Anchor butter from New Zealand continues to put delight in every bite across Georgia. In return, Georgian customers have shown their appreciation for the fifth year in a row by naming Anchor butter as their favorite at the most influential and prestigious business award, the Golden Brand.
Anchor butter has been delighting the palates of Georgian consumers since 2018. From an initial import of 85 tonnes in that year, demand for the product has grown exponentially, leading to an impressive 130 tonnes last year.
We met Lasha Babuadze, founder of Everest 2010, a distribution company that imports Anchor to Georgia, to discuss the success story of Anchor in the country, and the importance of providing high-quality products that meet the needs of consumers.
“We would like to share our story of goodness from grass to glass with you. Our Anchor Brand comes from New Zealand. Today, thanks to over 130 years of good old dairying know-how, modern innovation and ingenuity, Anchor quality is available in over 160 products,” he said.
Q. Anchor butter has been a favorite among Georgian customers for five years. How does the brand maintain its popularity and recognition here?
A. It is not difficult to win customers’ loyalty when offering them high-quality products with delicious, unforgettable flavors. Once you try Anchor butter, you will immediately fall in love with it and want to buy it again and again.
The key of Anchor’s worldwide success is its quality, which begins with pastures and continues at every stage of production. Made with only the freshest cream from pasture-fed cows, Anchor butter has no additives, no preservatives, and no coloring.
The unique mild climate of New Zealand, the vast, evergreen pastures, and cows raised in an ecologically clean environment, are what determine the consistently high quality of the milk and, therefore, Anchor’s butter.
Anchor boasts a GRASS-FED certificate which means that the butter is made from the milk of cows which graze on grass year-round.
Moreover, we have conducted various marketing and promotional campaigns to increase brand awareness. Anchor butter has made a name for itself in our country as a brand that offers a high-quality and healthy product.
I would like to take this opportunity to thank our customers for choosing Anchor butter every single time and our employees whose hard work leads to every success our company achieves.
Q. You mentioned New Zealand, the country where Anchor butter is produced. What value is added to the product because it is made in New Zealand?
A. New Zealand is a country with unique nature and climate, where a balanced amount of precipitation and sun makes it possible for all life to thrive. It is located on the southern edge of the world, between the Tasman sea and the Pacific ocean. This is a place remote from industrial civilization, which has helped protect and preserve the pristine nature and purity of New Zealand for thousands of years.
The country is located on two large Islands, North and South, covered with dense forests, endless emerald-green pastures and majestic mountain ranges. The ecosystem is provided with both regular rainfall and the ideal number of sunny days per year, creating ideal conditions for plant growth. Due to the temperate climate and fertile soils, pastures thrive there. The grass grows rich in nutrients and an incredibly verdant color.
New Zealand has more than 6 million dairy cows, with a human population of 4.8 million.
Grass is a natural food source for cows, and New Zealand is an ideal place to grow it all year round. At least 2,000 hours of sunshine a year, a fair amount of rain, favorable average daily temperatures and vast expanses of fertile land – these are ideal conditions for dairy farming.
It is a fact that well-fed cows produce high-quality milk, and that is why New Zealand farmers focus on growing green grass of selected quality and apply the best farming technology to maintain the health and well-being of cows with natural, free grazing.
They spend up to 90% of their time in open pastures each year, and 85% of their diet is green grass. New Zealand has won international recognition in the field of animal welfare. The global Animal Protection Index also assigns the country first place.
The New Zealand government prohibits the use of growth hormones and antibiotics in dairy farming.
All this allows you to get excellent quality milk, unique in its composition.
Q. How can we recognize real New Zealand butter?
A. New Zealand milk is a natural source of a biologically available form of calcium, and rich in a number of other essential nutrients, protein and vitamins.
Butter is one of the purest dairy products in the world. Real New Zealand butter has a rich yellow color – due to beta-carotene – a natural yellow pigment that gets into the milk from the grass that cows eat in New Zealand all year round.
Q. You mentioned Anchor butter is rich in a number of essentials that benefit health? Could you please explain what makes it healthy?
A. Anchor butter contains beta-carotene, which is converted to vitamin A in the human body, a powerful antioxidant essential for the growth and proper function of the eyes and bones, for healthy skin, hair and the immune system.
It also contains vitamins D, E and K, which promote height growth and bone strength. That is why Anchor butter is great for children.
The beneficial properties of butter do not end there. It contains omega 3 and omega 6, which are not produced by the human body, but are essential for its healthy functioning.
Butter contains the vitamin CLA, which reduces the number of fat cells and promotes muscle growth.
Look out for our Trusted Goodness quality seal on our packaging. It’s our promise, to New Zealand and the world, that when you buy one of our products, you’ll be enjoying the world’s finest dairy.
