If you are selling anything online, no matter who you’re selling to or what the product is, SEO (search engine optimization) is going to be a crucial element of your marketing. When you get your SEO right, you’ll be found by more people, trusted by more people, and make more sales.
It can be a complicated subject to deal with, but that doesn’t mean you can ignore it; you can’t simply hope for the best or assume that, because you have a unique or particularly high-quality product, you will make the sales you need to in order not just to survive, but thrive. With that in mind, read on for some useful SEO tips for your eCommerce business that will help you to do well.
Outsource
The first thing that we would recommend when it comes to SEO is to outsource to a professional company like SunCity Advising. Whether you know a reasonable amount about SEO or nothing at all, there is nothing quite as beneficial to any business as outsourcing to experts.
Although there are some elements of SEO that you can handle by yourself, the content and keywords, for example, might be something that you’re happy to do, it’s important to bear in mind that if you do something wrong, you can have a negative impact on your search engine ranking. In contrast, good SEO will have the opposite effect. Outsourcing these tasks takes the burden off you and ensures that you make the impact you need to in the right way.
Product Descriptions
When you have an eCommerce business, you’ll need to write excellent, informative product descriptions to help your customers make their choices. If you simply post a lovely image of the item you’re selling but give no additional information, it’s going to be hard – perhaps even impossible – for customers to know whether they’re buying the right thing or even whether to trust your site.
When you want to sell, your product descriptions must be good. Not only that, but when it comes to SEO, they must be unique (duplicate content is seen as a negative thing by the search engines and will lower your ranking), and they must include specific keywords. Keywords or key phrases are what people would put into a search engine to find whatever they need. Using this information in your product descriptions will boost your SEO and make your products easier to find.
Improve Your Images
Although we’ve said that images are not helpful unless good product descriptions accompany them, they are also not beneficial if they are of low quality and/or are not labeled correctly.
Your images are actually very important for SEO, especially since people will sometimes opt for image searches rather than text. Ensuring that your images are clear and that they are tagged with your specific keywords means that you won’t miss out on any sales and may even rank higher in search engine results pages (SERPs).
Not only that, but apart from SEO, your images will help people decide whether to buy the product or not. The better and clearer the picture, the easier it is to make this choice.
