Swiss luxury watchmaker Vacheron Constantin organized two invite-only, private showcases earlier this month for prospective customers entirely online, part of a growing retail trend in China known as ‘phygital’ that blends online and physical shopping.
MoreFrench luxury house Cartier has become one of the biggest success stories on Tmall Luxury Pavilion since launching on the platform a year ago. Despite Covid-19, Cartier pulled out all the stops to meet Chinese consumers digitally and closed out the year as the top-selling brand on Alibaba Group’s dedicated site for high-end brands. Each channel has
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