Chinese consumers

HOW CARTIER KEPT ITS SPARKLE IN CHINA AMID COVID-19

747 views

French luxury house Cartier has become one of the biggest success stories on Tmall Luxury Pavilion since launching on the platform a year ago. Despite Covid-19, Cartier pulled out all the stops to meet Chinese consumers digitally and closed out the year as the top-selling brand on Alibaba Group’s dedicated site for high-end brands. Each channel has

More