Publica, a renowned media organization, has recently undergone “significant” changes in its editorial and structural aspects, according to Director General Zura Vardiashvili.
“These changes have brought about innovative projects in collaboration with new international partners. Publica has been continuously evolving to meet the changing needs of its audience and maintain its reputation as a leading media platform,” Vardiashvili told Golden Brand.
He views Publica as an “ethical, qualified, and reliable” platform which provides the public with “accurate and trustworthy” news.
Founded in 2019, and having already won two EU prizes for journalism, the online agency Publica is a non-entrepreneurial, non-commercial legal entity, whose governing body is a general assembly of members.
Q. Publica continues to support the Golden Brand Awards. Please share your impressions about the importance of such events for business and also tell us how else Publica supports business.
A. Publica values the Golden brand’s commitment to responsible business, and we aim to encourage social responsibility. This is our mutual interest.
Quality assessment and appreciation are crucial in business, as in any field. The Golden Brand Awards serves as an expression of this necessity.
We work closely with business representatives to effectively communicate their messages to the public. Our understanding of the audience enables us to deliver exactly what they expect from business representatives and other professionals. This knowledge can be of great value to businesses seeking to better connect with their audience.
Q. What are the latest developments at Publica?
A. Publica has recently undergone significant editorial and structural changes to enhance its content quality and user experience. These changes include innovative projects and collaborations with new international partners, aimed at expanding the media outlet’s reach and providing its audience with diverse and insightful perspectives on global and domestic affairs.
Q. How would you assess the role of Publica in today’s media market?
A. Today the media landscape in Georgia is plagued with various issues, with one of the main problems being bias and affiliations that hinder the public from getting unbiased information.
However, our media organization has a unique structure where both employees and management strive to balance each other out. We prioritize ethical, qualified, and reliable journalism as our main niche to provide the public with accurate and trustworthy news.
Q. What is the biggest challenge for you as the Director General of the media outlet in Georgia?
A. As the Director General of the media outlet in Georgia, I have been facing a number of challenges in the current media industry. The changes in the global economy and political landscape, along with the local developments, have a significant impact on our operations.
To mitigate these risks, we have adopted a strategic approach that emphasizes diversification of our operations and ensuring their adequate insurance. This enables us to be better prepared for any unforeseen circumstances that may arise in the future and continue to provide quality services to our readers.
Q. What would you say about the lack of professional personnel? Many cite this as an obstacle today.
A.I believe that many managers in various fields are facing this significant problem. The root cause of this issue can be attributed to the socio-economic and political turbulence that we previously discussed. As a result of this instability, skilled professionals are leaving the country, creating difficulties in multiple areas.
Q. How do you see the development of Publica in the future?
A. Our slogan is Publica For Informed Choice. I would like Publica to continue its operations in a way to provide more and more people with access to informed decisions in various areas of life.
Q. What kind of support does Publica need from the business sector?
A. There is a mutual need for businesses and media. It would be beneficial for both parties to be more willing to collaborate and agree on the rules of engagement. Although the current situation is not entirely favorable, progress is possible if we work towards it.
Q. What potential for development do you see in Georgia’s media market?
A. The media market depends on the socio-economic development of the country. Currently we are not in a favorable situation, despite having a large potential. I hope to realize this potential to the greatest extent possible.
