Estrella, a Spanish beer brand, has solidified its position as the premier foreign beer brand in Georgia, thanks to its outstanding quality, rich heritage, and dedication. With its growing popularity among consumers and commitment to improving its market performance, the brand is poised to capture an even greater market share in the coming years.
The Spanish beer brand has been making waves in the Georgian market since its introduction in 2015. The brand has garnered a loyal following among beer enthusiasts due to its unique taste, high quality, and Spanish flair. In 2022-2023, Estrella achieved record sales figures and maintained a strong market position, reflecting its growing popularity among consumers.
One of Estrella’s significant accomplishments in Georgia is winning the Golden Brand Award in the category “Favorite foreign beer”, which not only acknowledges the brand’s hard work but reflects the strong connection it has with Georgian consumers.
Golden Brand talked about Estrella’s development on the market with Matso Gordeziani, Chief Marketing Officer at Kanti, one Georgia’s leading companies in the field of logistics and distribution that imports and distributes Estrella throughout the country.
Q. What does winning the favorite foreign beer category signify for Estrella?
A. Winning the Golden Brand Award is a significant accomplishment for our company. This recognition not only acknowledges our hard work, but also reflects the strong connection that Estrella has with Georgian consumers. We are proud to say that Estrella stands out for its outstanding quality, rich heritage, and dedication, making it the most sought-after product among beer enthusiasts.
Q. How has Estrella established its presence in the Georgian market over the past nine years?
Q. Estrella has been operating in the Georgian market since 2015, and has gained a loyal following due to its unique taste, high quality, and Spanish flair. Through targeted marketing efforts and a focus on producing top-notch products, Estrella has solidified its position as the premier foreign beer brand in Georgia.
Q. What makes Estrella a unique type of beer and what type of cuisine is it best suited for?
A. Estrella is a type of beer that is often associated with Mediterranean cuisine. It embodies the essence of the Spanish beer tradition and is best suited to be paired with Mediterranean dishes. The beer is unique in its category, thanks to its refreshing effect and the delicate balance of its taste. It is made using only the finest ingredients and impeccable cooking techniques, ensuring that customers have a memorable experience.
Q. In your opinion, what is the reason behind the brand’s increasing popularity among consumers in Georgia and what is the company’s level of confidence in its ability to capture greater market share in the coming years?
A. Estrella’s market share is steadily increasing, reflecting its growing popularity among consumers. Due to this commitment, we are confident in the brand’s trajectory and its ability to capture greater market share in the coming years.
Unfortunately, we are unable to share the specific sales figures for Estrella in 2022-2023, but I can assure you, during this period, Estrella achieved record sales figures and maintained a strong market position.
Q. You said Estrella maintains a strong market position. How does the brand intend to achieve an increased market share in such a competitive market?
A. The beer market is highly competitive with a variety of options available to consumers. However, we believe that healthy competition encourages innovation and enables us to continuously improve our offerings.
Estrella has established its reputation in the market by providing unmatched quality, and we take pride in saying that Estrella not only maintains its position but also makes significant progress.
Our beer portfolio includes 12 products, and overall, Estrella is a clear consumer preference.
Q. Let’s continue our interview by discussing Kanti, which has been operating on the Georgian market since 2005 and is today one of the country’s leading companies in the field of logistics and distribution. What plans do you have for developing the company?
A. We are always looking for ways to expand and grow, with a strong commitment to improving our market performance and making our products more widely available to our customers. We have several new activities and campaigns planned, which our loyal customers will gradually start to see.
From the point of view of logistics and distribution, the Georgian market holds immense potential for growth and expansion, particularly with the development of consumer preferences and increasing demand for premium products. We do face certain challenges such as the annual deterioration of financial conditions in chain facilities, which can limit our pricing policy for imported beer. Despite these obstacles, we remain optimistic about Estrella’s future prospects in Georgia and are determined to overcome any challenges that come our way
