Griphot, a remedy for cold introduced to the Georgian market 20 years ago by leading Turkish pharmaceutical company Asfarma, has gained a strong reputation and established itself as a popular brand, the General Director of Asfarma, Ramiz Rasulov, told Golden Brand.
Griphot relieves symptoms of cold and flu such as fever, cough, headache, sore throat, and muscle or body aches. It reduces nasal congestion and sinus problems, making breathing easier.
During our interview with Rasulov, he shared his thoughts on Griphot’s success in Georgia after winning a second Golden Brand award for being the favorite remedy for cold among Georgian consumers.
He said receiving the Golden Brand was a “great honor” and a “great responsibility” towards the country, the medical community, and “every consumer”.
Q. Griphot has become Georgian consumers’ favorite remedy for cold, winning its second Golden Brand award. How did you manage to retain the title?
A. Griphot being recognized as a favorite brand for the second time is a great honor for us. It also comes with a huge responsibility towards the country, the medical community, and every consumer.
This recognition is a testament to the fact that our company responds appropriately to the needs and demands of our customers.
Asfarma prioritizes customers. We have crafted high-quality, reliable, and affordable products to meet the needs of Georgian consumers for 25 years.
A good example of this approach is Griphot, recognized as the favorite brand of 2022-2023, a medicine that has had a strong reputation over the years among the medical community and consumers.
Q. How long has Griphot been available in Georgia and how has the brand gained popularity over the years?
A. Griphot has been operating in Georgia since 2004.
Over the years the brand has gained immense popularity, owing to its exceptional quality and efficacy in treating cold and flu symptoms. Its reputation for providing reliable and effective healthcare solutions has made it a preferred choice among the Georgian population, and we see this at the Golden Brand Awards.
Griphot possesses a competitive edge over other anti-cold products in the market, owing to its unique composition that addresses all symptoms of flu and cold in both adults and children ages six and above. The presence of Oxolamine citrate helps to effectively and safely suppress cough, making it stand out among other anti-cold medications available today.
Q. Please tell us more about Asfarma’s business strategy.
A. I want to remind our readers that Asfarma established its office in Tbilisi in 1999. It was one of the first companies that started operating in the pharmaceutical market of Georgia and had a unique working style. Despite the small number of employees, the company quickly mastered the pharmaceutical market and established business relations with other pharmaceutical companies and pharmacy chains.
Twenty-five years ago, Asfarma started operations with four products in Georgia, among them was the non-steroidal, anti-inflammatory drug Teksamen in two forms – tablet and injection. Teksamen quickly gained the trust and love of the medical community and is still recognized as a reliable product.
As of today, the company’s portfolio in Georgia includes up to 50 brands in such therapeutic areas as gynecology, cardiology, endocrinology, urology, neurology, pediatrics, rheumatology dermatology, gastroenterology, respiratory, and others which are available at any pharmacy network throughout the country.
The company has been engaged in the marketing and sales of medicines and food supplements, which are produced by solidly established pharmaceutical companies in Turkey and other countries.
The company’s strategy has always corresponded to the requirements of the pharmaceutical market, society, and Georgian legislation.
Q. What should customers and the pharmaceutical market expect from Asfarma in the near future?
A. Asfarma has a strong commitment to providing our customers with the highest quality products. To achieve this, we are taking steps to expand our portfolio by collaborating with trusted partners who manufacture products by the Good Manufacturing Practice Standards.
By prioritizing quality and safety, we aim to make a positive impact on the health and well-being of our customers and contribute to the overall improvement of the quality of life within our community.
