French luxury house Cartier has become one of the biggest success stories on Tmall Luxury Pavilion since launching on the platform a year ago. Despite Covid-19, Cartier pulled out all the stops to meet Chinese consumers digitally and closed out the year as the top-selling brand on Alibaba Group’s dedicated site for high-end brands. Each channel has
MoreThe Alibaba News Roundup is a weekly digest of events and happenings across the company. This week, learn how museums and other tourist attractions in Europe continue to connect with aspiring travelers in China under Covid-19 travel restrictions.
MoreHere’s the dirty, not-so-little secret about a record-breaking 11.11: An all-time high in gross merchandise volume means many more packages than a year earlier – and potentially even more waste.
MoreTea is the most-popular drink in the world after water, a fact that inspired Walter Whittard to open his first tea shop on London’s Fleet Street in 1886.
MoreGlobal brand recovery will be a key focus of this year’s 2020 11.11 Global Shopping Festival, Alibaba said Tuesday. Alibaba publicly kicked off the world’s largest shopping event with a media event in Shanghai, emphasizing it views 11.11, now in its 12th year, as an important growth driver for domestic and international merchants whose business took
MoreWhen Alibaba first launched its luxury platform a short three years ago, top-tier brands still viewed e-commerce with caution. How times have changed.
More