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HOW CARTIER KEPT ITS SPARKLE IN CHINA AMID COVID-19

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French luxury house Cartier has become one of the biggest success stories on Tmall Luxury Pavilion since launching on the platform a year ago. Despite Covid-19, Cartier pulled out all the stops to meet Chinese consumers digitally and closed out the year as the top-selling brand on Alibaba Group’s dedicated site for high-end brands. Each channel has

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What to expect from Alibaba’S 2020 11.11 global shoping festival

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Global brand recovery will be a key focus of this year’s 2020 11.11 Global Shopping Festival, Alibaba said Tuesday. Alibaba publicly kicked off the world’s largest shopping event with a media event in Shanghai, emphasizing it views 11.11, now in its 12th year, as an important growth driver for domestic and international merchants whose business took

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