ADIDAS

Adidas originals introduces first-of-its-kind digital Ozworld experience

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Celebrating the arrival of the brand’s latest Ozworld collection, adidas Originals is launching the world’s first personality based AI generated avatar creation platform, in collaboration with Ready Player Me. Designed to empower and open up the pursuit of self expression for all, the online Ozworld experience enables users to create their unique digital selves, which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity.

Whether IRL or URL, the Ozworld collection boldly represents a platform for style experimentation and a rallying call for the pursuit of personal expression. Building on this undeniable spirit, the accompanying web experience champions the essence of individual personalities rather than physical appearances by prompting users to answer a series of questions – including picking their favorite Ozworld footwear silhouette – in order to learn more about who they are. Once this information has been shared, the platform will translate the input into a unique digital avatar that takes aesthetic inspiration from the collection’s dynamic visual codes.

Having generated their characters, users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection. Meanwhile, every user will be able to download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts.

A bold new step towards the future of personal expression in the virtual world – each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me. This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1500 different metaverse apps and games.

Championing new possibilities to create, collaborate, and belong, the Ozworld platform launch is the next bold step in adidas Originals’ ambition to create a truly open and optimistic Metaverse for all. As a leading voice for original thinking, the brand is opening up a unique new space for self-expression that is accessible and affordable for all.

A new playground to co-create with the brand’s community, the experience launches to the public on April 8th at http://ozworld.adidas.com/. Meanwhile adiClub Members and adidas NFT holders will be granted early access via a unique URL, with the first installment of avatars arriving on April 28th across the metaverse.

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