For years, Commersant has stood out as Georgia’s leading multimedia platform for business and economic news. Bringing together a website, radio, social media channels and live video streaming, the media holding has built a strong reputation for credibility, innovation and audience engagement. Notably, Commersant also operates the country’s first business radio station, further strengthening its role as a key voice in the market.
While it has long maintained this position, Commersant is now looking to expand its role even further — aiming to go beyond delivering news and actively support business decision-making, as Managing Partner Goga Samushia told Golden Brand.
With millions of monthly visitors and a loyal audience, the platform has earned strong industry recognition, while its long-standing role as a media partner of the prestigious Golden Brand awards further underscores its influence and credibility in Georgia’s business landscape.
We spoke with Samushia about the evolution of business media, technological transformation and future ambitions.
Q. Commersant has long positioned itself as a specialized multimedia platform for business and economic news. Since you founded the company, what has changed most in the role of media?
A. When we launched Commersant, media was primarily a one-way information provider. Since then, its role has fundamentally shifted. The focus has moved to speed and influence. Media is no longer just a recorder of facts; it is an interpreter and context creator. In business and economics, merely reporting raw numbers is not enough. We explain what each figure means for individuals, companies and the nation’s economic resilience. Additionally, the audience now plays an active role – they are not passive readers but engaged participants. As a result, Commersant has evolved from a traditional news source into a multimedia platform fostering two-way communication.
Q. Today, Commersant encompasses a website, radio, social media channels and live video streaming. How do you ensure a unified editorial approach across these multiple platforms?
A. Our guiding principle is one editorial idea, delivered in multiple formats. Every platform operates within a single editorial agenda. The same topic can appear as an article, a radio discussion, a video commentary, or a social media card, but the content and main message remain consistent. An integrated newsroom manages this process, planning topic development across platforms in advance. Ultimately, our audience receives a coherent narrative, simply presented through different formats.
Q. Recently, what has been Commersant’s most impactful initiative in terms of audience growth or brand positioning?
A. One major development has been strengthening video and live formats, enabling us to provide real-time analysis and discussions. We have also developed social-media-specific content, such as cards and short videos, which have significantly expanded our audience. Today, Commersant’s website attracts over 1.7 million page views and more than 285,000 unique users per month. This demonstrates that high-quality business content, combined with effective distribution, is the best guarantee of audience loyalty and trust.
Q. Covering business and economic topics often requires making complex processes understandable. How does Commersant balance depth for professionals with clarity for a broader audience?
A. We believe that economics is not just numbers, but a living process that affects everyone. Our approach relies on two main principles: first, clear, simple explanations that allow anyone to quickly grasp the key points; second, detailed data and analysis for professional audiences. We achieve this through structured articles: headlines and leads are simple, while the body adds depth. Visual formats such as infographics and cards further simplify complex topics for all readers.
Q. What does your long-standing partnership with Golden Brand mean for Commersant as a business media platform?
A. It is a combination of reputation, strategy and content alignment. As a business media platform, we create space for successful companies to be recognized. Golden Brand represents a standard of excellence in Georgia and our partnership promotes the growth of local business, encourages quality and supports a healthy competitive environment.
Q. In your view, what has changed most radically in Georgia’s business environment in recent years and how has Commersant adapted editorially?
A. Georgian businesses have become more flexible, technologically advanced and socially responsible. The most radical changes are driven by globalization and digital transformation – local companies are now active players in international markets. Accordingly, Commersant’s editorial focus has shifted to the economy of the future.
Q. The media market today is highly competitive, especially online. What is Commersant’s main competitive advantage?
A. Our advantage lies in the combination of reliability and innovation. While many information resources exist, Commersant remains an authoritative platform trusted by the business sector. Our multimedia nature adds to this – we are not only a text portal; we are voice, visual content and analytics in one integrated space.
Q. How extensively do you use or plan to use artificial intelligence, data analytics, or other technological tools in content creation and distribution?
A. Technology is a necessity, not a choice. We actively use data analytics to understand audience interests and deliver content effectively. Artificial intelligence is a supportive tool that accelerates processes, but editorial decisions always remain human-driven.
Q. Looking ahead five years, how do you envision Commersant’s evolution?
A. Our goal is to further strengthen content, particularly video and digital formats. We aim to be more than a news provider, to be an indispensable technological and analytical partner for anyone interested in business and economics. Ultimately, we want Commersant to be a platform that supports business decision-making, not just a source of news.
