WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Ida in Louisiana.
WHAT: The Tide Loads of Hope Mobile Laundry units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of Hurricane Ida throughout Louisiana. The mobile laundry vehicles will continue services in Louisiana providing free, full-service laundry to residents affected by the recent hurricane. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted with the exception of heavy bedding.
In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.
In line with updated COVID-19 guidelines regarding operations, P&G and partner, Matthew 25: Ministries, have established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at distribution Tide Loads of Hope activation sites protected.
WHY: On the 16th anniversary of Hurricane Katrina, Hurricane Ida – a Category 4 storm with 150-mph winds – caused significant damage and flooding throughout the state of Louisiana, leaving more than a million people without power.
P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
WHERE: Starting on Saturday, September 11, the team will collect at the locations listed below until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.