Ariana Grande
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The Top 20 Most Followed Instagram Accounts

Who has the most Instagram followers? We run through the top 20 accounts to see who's made it into the Instagram hall of fame.

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16. Nike (128m followers)

Our first brand on the list, Nike, has obviously realized how valuable a big social media presence is. Their account is by no means just ticking a box – instead, it’s a masterclass in running a successful account.

It fits and changes with their brand, and there’s a good mix of video and photos. They also link up to their IGTV content, as seen in the embedded post above.

With a strong theme and high quality posts, it’s no surprise Nike is one of the few brands to break into the top 20.

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