16. Nike (128m followers)
Our first brand on the list, Nike, has obviously realized how valuable a big social media presence is. Their account is by no means just ticking a box – instead, it’s a masterclass in running a successful account.
It fits and changes with their brand, and there’s a good mix of video and photos. They also link up to their IGTV content, as seen in the embedded post above.
With a strong theme and high quality posts, it’s no surprise Nike is one of the few brands to break into the top 20.