Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community and is responsible for shaping, defining, and shepherding the creative direction for the global brand and its three major labels – Performance, Originals, and Sportswear – to deliver a unified adidas brand
MoreThe coronavirus pandemic has accelerated Chinese consumers’ shift online, creating opportunities for international brands to meet Chinese consumers digitally.
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