The Partnership Creates an Opportunity for Luxury Brands to Speed Up Digitization and Combine Offline and Online Strategies
More
French luxury house Cartier has become one of the biggest success stories on Tmall Luxury Pavilion since launching on the platform a year ago. Despite Covid-19, Cartier pulled out all the stops to meet Chinese consumers digitally and closed out the year as the top-selling brand on Alibaba Group’s dedicated site for high-end brands. Each channel has
More