IKEA Home smart app

IKEA introduces DIRIGERA and the new IKEA Home smart app

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The launch of a new IKEA Home smart app and DIRIGERA, a new hub for smart products, will enable a rich and intuitive experience, including new features to personalise and enhance everyday moments in the home.

Imagine waking up in a bedroom with clean air, your blinds slowly going up while the lamps gradually brighten the room – all accompanied by your favourite music and the smell of fresh coffee being brewed. This moment is enabled by creating a scene in the new IKEA Home smart app. Scenes allow different smart devices to be steered individually or in groups to create automated patterns for different activities throughout the day. The new DIRIGERA hub allows the user to add a range of smart products, such as sound, lighting, air purification and blinds to their smart home, in a simple and intuitive way. The hub will eventually be compatible with the new smart home industry’s connectivity standard – Matter.

“DIRIGERA and the new IKEA home smart app is the heart of a new smart home experience from IKEA. Together they make it possible to merge digital solutions with life at home in a simple and accessible way. With better and more simple integrations of technology into everyday life, we have the potential to positively affect moments and activities in the home, like creating a better wake-up routine or helping you get a good night’s rest, says Rebecca Töreman, Business Leader in IKEA Home smart.

“As contributors to the development of Matter, we at IKEA are proud to be a part of enabling various smart products to interact with each other and provide more smart home opportunities for the many people worldwide. At IKEA, we will work towards Matter certification step-by-step, and the first update is expected in the next couple of months. We are just getting started,” says Rebecca.

The new IKEA Home smart app is developed based on decades of life at home expertise. In addition, hundreds of annual home visits have been complemented by multiple user research studies. A majority of the users observed in their homes perceived smart products as complicated, and many also felt that a smart home is something only available for the few. The easy-to-use smart home experience that IKEA offers, aims to lower the threshold for people to set up and use a smart home.

“At IKEA, we think the smart home should be for everyone. With the new IKEA Home smart app, one focus has been to create an inclusive experience, built with our customers daily life and challenges in mind. We have learnt how people use their smart homes and what works and doesn’t. Based on that, we have created a simple and intuitive digital experience that enables an even smarter home for as many people as possible,” says Rebecca Töreman.

The smart home experience from IKEA will continue to get better over time, as DIRIGERA and the IKEA Home smart app will be updated regularly with new functionality.

The new IKEA Home smart app is available for download, and DIRIGERA will be sales started from October*. Already bought smart products from the IKEA Home smart range can be connected to and will work equally well with the new DIRIGERA hub.

*For more information, please contact your local IKEA market. 

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About IKEA
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About the IKEA franchise system
The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

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